Globalization and the Role of the American Culture in the World
Globalization is a generic term used to encompass the changes that take place at all life levels, including economy, politics, business and even culture. It is undoubted that the United States of America played a key role in the expansion of the concept. Proof of this stand the American firms that have become international symbols, such as IBM, Microsoft or McDonald's. The two articles present rather opposite view points in regard to Americans' expansion and influence over the Asian and European continents and consequently life styles. China's Big Mac Attack presents the globalization issue from a more understanding view point, emphasizing the advantages and current features that support globalization. On the other hand, The World: Heartburn; Fearful Over the Future, Europe Seizes on Food presents a more drastic view point and emphasizes on the disadvantages of American interventions. Globalization is the new era of marketing, international growth and expansion and the two articles represent the different reactions to the global phenomenon. Watson's article understands and explains the American expansion to other countries and relates it to the economic, political and social changes that sit at its basis. Cohen's article howeve
In this order of ideas, McDonald's encountered great success on the Asian market as the population perceived them as a link to the world. China's Big Mac Attack explains the success of American companies in the world by presenting the most relevant example of McDonalds' in China. r presents a rather trenchant situation, in which Europeans are forced to renounce their values and replace them with the American way. By focusing on their careers and only bearing one child, families turned to fast food. Without completely renouncing their values, the Asians perceive globalization and the American culture as a means of enriching their values, redirecting them and adapting them to fit the international context. In all, the American culture has had and continues to have a significant contribution in other countries. However, there are the more conservative countries which desire to preserve their values intact and blame the US for economic and cultural globalization. Children soon became the primary consumers and significantly increased the demand for McDonald's products. In addition, McDonald's existence on the Chinese market was nurtured by changes in demographics and social behavior. " (Cohen, 1999) This is all very simple in fact: America is the new power which desires to impose their ways upon the world; Europe is the old power who is somewhat envious on the US and Asia is the quiet and adaptable region, which desires to become unified with the great civilizations, but who has significant potential to overthrown them both. "Parents told Yan that they wanted their children to "connect" with the world outside China" (Watson, 2000). Countries that embraced it have successfully managed to unify with the US beliefs and goals. So, unless food productivity is increased -- which will not happen without scientific intervention -- people are going to go hungry.
Common topics in this essay:
Seizes Food,
Europeans American,
Fearful Future,
China Watson,
McDonalds' China,
Countries McDonald's,
Mac Attack,
Mac Parents,
,
United America,
mac attack,
watson 2000,
fearful future,
american culture,
china's mac,
heartburn fearful future,
china's mac attack,
heartburn fearful,
fearful future europe,
american companies,
articles represent,
future europe seizes,
future europe,
fast food,
europe seizes food,
|
Acceptance Essays
