the solar feeder
The solar feeder company is a unique twist on the typical bird feeder, which is resembled a typical birdhouse, but it houses feed instead. The solar feeder is a new technology, which is to prevent squirrels from taking the birdseed with an electronic shock. Due to the solar feeder company's financial statement are not breaking even, so it is the time for the solar feeder company to implement its plan to increase its sales and production and reduce its cost.The main problems of the solar feeder are as the following:1. Squirrel Defense, Inc. (SDI) is a company, which manufactures and sells solar feeder. As the financial statement indicates the company does not operate profitable and has no cash. SDI's balance sheet shows negative checkings/savings of $(7,308) and the income statement shows a negative net income of $(26,607) in 1999. 2. The feeders are expensive and time consuming to make. Furthermore, production capabilities do not meet incoming orders. So, the inefficient production results in long delivery delays and a feeder, which is too expensive for the market. 3. Another problematic factor is that the company's pricing of the feeder is not competitive. Prices had bee
Therefore, SDI is not close to achieving a breakeven volume of sales. - The solar feeder develops the product without an engineer. - Without an engineer the solar feeder could move from a "craft" manufactured item to a manufactured product that SDI can produce in high volume at low cost. - Outsourcing some production tasks to a local manufacturer, but SDI still performs primary assembly in-house. In the process of generating a strategy the company needs to find a way to break-even, e. In order to establish company direction SDI needs a vision and mission. In 1999, SDI sold 112 Town-style and 334 Country-style feeders. - The SDI's video does not download well and its website is not easy to use. A video, showing the effectiveness of the product in shocking squirrels is downloadable from the website. How do we differentiate ourselves from competition?After developing a strategic direction, the strategy needs to be implemented and executed. What are our strength, weaknesses, opportunities and threads?4. The only competition is a product called" WildBills", which is also electric-shock-based and has been dubbed the "squirrel-stinger.
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