Did you know that the Kohl's department store we know and love today was once your modern supermarket? "Maxwell Kohl, who had previously operated traditional grocery stores, built his first supermarket in 1946, the first in what would become a southeastern Wisconsin chain known as Kohl's Food Stores. In 1962, he started his first department store, Kohl's Department Store, in Brookfield, Wisconsin. He positioned Kohl's between the higher-end department stores and the discounters, selling everything from candy to engine oil to sporting equipment" (Kohl's, 2013 ). "In 1972 the British-American Tobacco Company's US retail division, BATUS Inc., bought a controlling interest in Kohl's Corporation, which at the time operated 50 grocery stores, six department stores, three drug stores and three liquor stores. The Kohl family, led by Allen and Herbert Kohl, continued to manage the company" (Kohl's, 2013). Over the last 40 years Kohl's has become one of the most successful department stores with very well advertised daily deals and great fashion lines.
             The advertisement has multiple interfaces with a silent white background. Every letter on the advertisement is full of color and properly sized. There are pictures of men and women randomly placed where there are space, modeling shirts and various products. Small print lines the bottom of each picture with an accurate description of the product. Each segment seems to have its own box with invisible boundary lines as to not protrude into its neighbor's space! Every so often there lays a banner describing a new section of the stores products. Finally at the very bottom reads the hours of operation specific to the location this advertisement portrays.
             There are five human needs the advertisers hit pretty hard in this advertisement. Every human, whether or not they like to admit it, has a need for attention. Some may have a stronger ne...