Dell was founded in 1984 by Michael Dell. Dell has a broad product development scope, ranging from home PCs to products for businesses, such as notebooks, network servers and workstations. The market for PCs targeted for all ages such as kids, teenagers, corporate and institutional customers.
             The company was based on a simple concept that Dell could best understand customers' needs and efficiently provide the most effective computing solutions. The key components of its strategies are quick-moving, direct distribution channels and build to order, customization concept. As far as this particular strategy plan is concerned, Dell will develop and provide various choices for different customers to cater their needs and satisfactions.
             THE STRATEGIES OF DELL COMPUTER CORPORATION
             Dell has a number of distinctive competences. Dell was the first PC manufacturer to cut out the middleman and sell PC's directly to consumers. The strategy of Dell is using direct sales as the channel of distribution. This is necessary to keep the cost of the product down as per the strategy of Dell.
             In addition, the ability to continue to improve infrastructure (personnel and information systems) has made Dell to continually increase its operational efficiencies as the so-called "Price for Performance". This superior design attracted many consumers and also other competitive rivals like (IBM, Compaq and Hewlett Packet. Dell utilizes the Internet (E-Commerce) for procurement, management, and distribution.
             More importantly, Dell is the low price leader in the PC market, Dell can consistently under price rivals by reducing its value chain and also support programs tailored to customer needs such as customization, service and support, and latest technology.
             The competitive advantage of Dell is the ability to bring to the market the computer system that is desired by the cus
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