Harley-Davidson Case Study

Length: 24 Pages 5877 Words

Case Study and Analysis Harley-Davidson, Inc. An Overview of Harley-Davidson, Inc. In 1903 William S. Harley and the Davidson brothers – Walter and Arthur – handcrafted their first three motorcycles in Milwaukee, Wis. William A. Davidson later joined the enterprise. In 1909 Harley-Davidson® introduced the first V-Twin engine. As America was drawn into World War 1 in 1917-1918 Harley-Davidson began production of 20,000 military motorcycles to serve the U.S. Allied forces. By the 1930s Harley-Davidson and Indian were the sole U.S. motorcycle manufacturers to survive the Great Depression. Between 1941-45 nearly all of Harley-Davidson’s manufacturing output supported the World War II effort of the U.S. and its Allies, with more than 90,000 motorcycles used by the Allied forces. To meet the exploding, postwar demand for motorcycles, Harley-Davidson, in 1947, acquired a second manufacturing plant – the Capitol Drive facility in Wauwatosa, Wis., and in 1957 The lightweight and sporty XL Sportster® model was introduced. Privately-held family ownership ended in 1965 with the first public stock offering, and in 1969 Harley-Davidson merged with American Machine and Foundry (AMF). 14,000 motorcycles wer Continue...

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