Strategic alliance
THE EVOLVING ROLE OF ALLIANCES AND ALLIANCE LEADERSHIPWe have ample evidence to believe that global business has entered a dynamic, innovative and challenging new era. In this "new era," operational partnerships and business alliances play center stage in organizational and competitive strategies.Whether we are driven to this new era by the economic necessity of downsizing, by the vital need for information and innovation(that our companies can no longer generate on their own), or by thought leadership driving the development of new models of operational performance, the result is that organizations of all shapes and sizes across all geographies and industry sectors are building partner-centric business models inwhat we call the "New Era of Alliances."In the "New Era of Alliances," companies perfect their ability to focus on core internal competencies and strategic differentiators and then aggressively work to build external partnerships to complementand supplement the things they determine to be at their most valuable core. Every organizational function presents opportunities for alliance leverage in this new model. In the process, alliance building and organizational partnering are
Honda had achieved a substantial increase in its share of the European market as well as developed an understanding of European tastes. If an alliance champion does not exist, it is critical to find and appoint one. * Appropriate Scope: By starting with a narrow scope, an alliance improves its chances for a smooth implementation. Your alliance partner may have changes requiring you to adapt. * Strong Relationship Manager: The relationship manager -- the person ultimately responsible for achieving the alliance objectives -- is critical to the alliance process. Honda acknowledged the need to understand European tastes and develop both appropriateproducts and distribution mechanisms within a short time frame at a cost substantially lower than through organic growth. Oct 21, 2001: NEC and Microsoft announced they will form a strategic alliance for developing platform products, system integration and Internet services for corporate users. Joint ownership is where two or more independent firms jointly own an asset such as a manufacturing plant or a bottling plant. * Alliance Champion: It is important to have an alliance relationship executive with direct access to senior management. The agreement may be supported by a formal document or a verbal agreement between the respective Chairman's. comALLIANCE INTELLIGENCEOrganizations entering into strategic alliances are faced with a range of conditions forcing them to act outside their area(s) of formal training and professional experience. Due diligence is a vital component toward improving the chances for a successful outcome if you choose to establish an alliance as your preferred working method.
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