Human Relations/Resources Approaches
             1. What factors have led to the demoralization of employees at Walt Disney?
             In the case of Walt Disney, there are quite a few factors that have led to the demoralization of their employees. Before I begin with the factors that have led to their demoralization within the organization, let me cite some outside sources of low morale.
             I am convinced that the high contrast and quick, almost violent transitions caused a lot of the employee demoralization. I say this because the employees just struck gold when fierce competition for their talents started sprouting around like crazed mushroom patches. New animation companies began coming out into the playing field, hoping to get a piece of the action, ironically, most probably inspired by the outstanding success of the Lion King. Employee pay shot up more than 100% in some cases, and this must have been a big morale booster. Then, all of a sudden, an unfortunate turn of events. A huge slump in the success of Disney films began to take form. Duds such as Atlantis and the Emperor's New Groove brought Walt Disney's upward climb to an abrupt change of course, this time, downwards. This and the dropping out of other competitors, caused Disney administrators to reassess why so much was being spent, and yet they were reaping so little profit. Tarzan was a wake-up call. Its satisfactory returns made management assess what went wrong and how it could have been better. They realized it was actually a huge margin. A staggering 21% more could have been profited from the said project had management been more effective in seeing to it that costs were as low as possible without compromising quality. This caused employee wages to go back to the bottom, a great and imaginably depressing change from what they had gotten used to. I am convinced it Is safe to assume that had this prelude to the cost cutting not taken place, employee morale would no...