Demoraliztion at Walt Disney
Human Relations/Resources Approaches1. What factors have led to the demoralization of employees at Walt Disney?In the case of Walt Disney, there are quite a few factors that have led to the demoralization of their employees. Before I begin with the factors that have led to their demoralization within the organization, let me cite some outside sources of low morale. I am convinced that the high contrast and quick, almost violent transitions caused a lot of the employee demoralization. I say this because the employees just struck gold when fierce competition for their talents started sprouting around like crazed mushroom patches. New animation companies began coming out into the playing field, hoping to get a piece of the action, ironically, most probably inspired by the outstanding success of the Lion King. Employee pay shot up more than 100% in some cases, and this must have been a big morale booster. Then, all of a sudden, an unfortunate turn of events. A huge slump in the success of Disney films began to take form. Duds such as Atlantis and the Emperor's New Groove brought Walt Disney's upward climb to an abrupt change of course, this time, downwards. This and the dropping out of ot
This would happen by putting themselves in the situation of the consumer, or walking in the shoes of the consumers, so to speak. A big change from the competitors clamoring for their talent; again, a reinforcement of my "contrast" theory. I believe there will be a rosy future ahead of Disney if they try this approach which I have advocated. First of all, their physiological needs would definitely be harder to meet now that their salaries have been reduced, some ended up with no salary, no work at all. This is where the employees have a board on which to create satirical impressions of their big bosses. They should encourage more participation and involvement, and Likert would stress that these WILL actually motivate these people to make change happen. Disney's artists were known to have the full creative and financial support of the administration, and I am convinced that the stripes that should have been on Lilo actually did have a marked effect on employee morale. Although this has immediate gratification and probably reduces stress, it is very short-term relief for a much deeper, heavier problem. How would ouchi, likert and blake and mouton analyze what is happening at Walt Disney? Describe Each. I would suggest they go further than this "freedom wall" and institute self-managing teams. Blake would probably say that Disney's case falls under the third prototypical management style, authority-compliance in that the management has begun to show little concern for their personnel and a huge amount of weight on production. And another basic need, the employees need for security was not being met at all. Likert would, on the other hand shake his head at the way the management was motivating these people to change. Also, they were not even being maintained through hygiene theories.
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