McDonald Vs. Wendy

In recent years, the fast-food industry has faced two major types of threats from the broad environment: social-cultural forces and political forces. Social-cultural forces are related to social responsibility and health, while political forces are related to the issues of obesity, trans fat labels, and bad corporate practices (after 9/11 and the Enron scandal).

The modifying international environment is also a constant threat to the public image of the fast-food companies. Marketing, future strategies, and PR initiatives are all aimed to shift public opinion from the issues described in the following:

The Environmental Protection Agency took on McDonald’s and other fast food chain in 2003 for the “fluorinated telomeres” in their packaging material, which were deemed to be indestructible pollutants. Other issues range from the use of antibiotics in livestock to animal welfare.

Fast food and obesity are becoming more and more synonymous. Fast-food companies become the number one blame for obesity. In the U.S, there are class action lawsuits against fast-food companies. In fact, a New York City lawyer has filed sui

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Cantalupo set the following specific goals aimed at making the revitalization plan a reality:

• Improving training to recreate McDonald’s winning culture of hospitality.

Threats

Fast-food industry as a whole is losing market share to other restaurants, including the “fast casual” restaurants, which offer higher quality food without table service. But existing markets started becoming saturated and the economy slipping, McDonald’s inherent problem was exposed.

• Building brand loyalty by marketing the product to adults, kids and moms (the “I’m lovin’ it” marketing campaign. store base to 8,500 to 9,500 stores by 2015. They've been competing with each other for a long time, trying to find ways of differentiating themselves. What strategy would you recommend for your company based on recent trends and changes?

In a market that has become increasingly crowded and has been slowly but surely moving away from the traditional fast-food menu, the requirement to develop new, differentiated and effective strategies is more critical than ever before. However, in 2002, McDonald’s sold most of the Aroma restaurants, along with the Aroma name.

• Provide high quality service, prioritizing the customer as the main stakeholder. By emphasizing the late-night hours of its playground-free restaurants, the chain has attracted adult diners along with families.

Common topics in this essay:
Wendy's Wendy, Strategy Cantalupo, Recent Demographic, Trends According, Baja Fresh, Wendy Mission, Franchising McDonalds, Value Menu, Human Services, England California, fast-food industry, fast-food companies, trans fat, trends changes, fast food, based recent trends, burger king, social responsibility, currently positioned, giant mcdonalds, allow customers, recent trends changes, trans fat labels, fast casual restaurants,

Approximate Word count = 1339
Approximate Pages = 5 (250 words per page double spaced)

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