CASE ANALYSIS : Can This Man Save Chrysler
            
             • Source Problem
            
             The underlying and fundamental problem confronts by the Management of Chrysler is the continuous shrinking in the company share price and market share, the company is running loss. Chrysler is in a high competitive automakers market. The new acquire management of Chrysler is required to brought the company out from the troubles they are in and to make the company profitable again.
            
             • Secondary Problem
            
             SHORT TERM:
             Since the merger between Daimler Benz and Chrysler, market share has been shrinking, several causes that lead to the issues faced by Chrysler is that globalisation effects whereby more efficient rivals from Japan which have moved to the US market with more affordable price for their vehicles. Chrysler sales continue to slow.
            
             Moreover the internal conflict or distrust between two counterparts Diamler Benz (from German) and Chrysler (from US); both are difficult to come to terms or adjust with own company image to enable smooth transfer of technologies; production procedures, etc. The two managements seem resisted to work together, were wary of change and were not willing to compromise. This relationship were destroyed and no effort seems to be made to build it back up.
            
             LONG TERM
             Besides this, Chrysler is also having issues with high production cost, labour cost, inefficient product or vehicle development process also high cost of developing new technologies.
            
             In addition, no clear objectives for workers. They have not been told the new strategy, vision or mission of Chrysler. (lack of information for decision –making)
             Further, they build cheaper Chrysler thus damaging Chrysler's reputation.
            
             • Analysis
            
             Daimler-Chrysler is named from the acquisition of Daimler-Benz and Chrysler. Since 1979 The Chrysler had an established American Brand and had carried a lot of assets. Its missions are customer and marketing driven...