Low CarbRetail Market Analysis
The market analysis will identify the markets for the products and services that the client should market to. A primary market and secondary market will be identified; these are going to be the vast majority of projected sales. Most all of the information in this section has been compiled from a targeted survey created and distributed by the research team. Demographics and knowledge of the county and the surrounding areas have also been taken into accord. All of the data will be represented either through the means of discussion or graphical representation; beginning with some general knowledge and trends of the current low-carb market place. A great deal of information was gathered to help to understand the low-carb diet market. To start, the U.S. population is 293,318,848, according to the 2000 Census. This national Census is only done every 10 years. It was also found that 17.2 million people are on the Atkins diet. That is 6% of the U.S. population. Since the population of Kalamazoo and Portage combined is 122,042, it can be assumed that about 7,300 people are on a low-carb diet in this area. A slightly higher number (19.2%) reported that someone in his or her household
There is very little historical data to back up any claims to the growth, or lack there of, for the future. " To supplement this data we have included an explanation of the methodology and research design. Research DesignTeam members began with using the World Wide Web to gather information such as the U. Then the data was placed in Microsoft Excel and charts and graphs were made to help visualize the information. So, they are considered as another segment of our secondary target market. This shows that Meijer would by far be the biggest competitor when it comes to other main grocery outlets. No limitations were placed on who was eligible or not to complete the survey. If a respondent was not currently on a low-carb diet they were asked to go straight to demographic questions. They may buy low-carb products every time they go to the store, but only go once a week. , and many companies now offer or are planning to offer low-carb products. In addition, from the survey, we found out that around 71 percent of the people are only willing to travel at most a total of 15 minutes to the location of a low-carb specialty store. Centers for Disease Control, the good news is nowadays, obese consumers are increasing purchases of healthier products at almost double the rate of the total population, and have substantially increased purchases of nutritional products. Today, reducing carbohydrates in one's diet to achieve effective weight loss and improve overall health is approaching the popularity of reducing fat in one's diet for the same purposes. There responses are all very close together. Some examples of some of the reasons listed under other were that it made people sick, their doctors advised against it and that it was to hard to do with children.
Common topics in this essay:
South Beach,
Disease Control,
Meijer's Meijer,
Kalamazoo City,
Kalamazoo Portage,
Target Market,
Nutrition Movement,
Wide Web,
Los Angeles,
Market Analysis,
low-carb products,
target market,
answered question,
low-carb diet,
people answered,
primary target,
secondary target,
people answered question,
specialty store,
primary target market,
target markets,
percent people,
secondary target market,
low-carb specialty store,
percent people willing,
|
Acceptance Essays
