THE MISEDUCATION OF CONSUMERS:
An Essay on Advertisements
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in MAXIM magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product were designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that co
"Spider-Man 2: The Game" MAXIM July 2004: 71-72. In fact, this ad can make some readers feel that they need this device to fit in. The game is then displayed with a series of screen shots throughout the ad to demonstrate it unique graphics design during game play. Does anyone truly need this product Will this product actually give the results that are portrayed by the advertisement Many advertisers can manipulate consumers in to purchasing a product. Spider-man swings from his web all around the city protect its citizens from criminals and dangerous situations. Today"tms advertisements can mislead consumers to believe that any given product can make them popular, beautiful beyond physical characteristics, or a totally different person. The creators of this advertisement placed that phrase at the end of the ad using the principle of relevance, which means that the readers remember what they read last which was most relevant. This goes hand in hand with Fowles essay, Advertising"tms Fifteen Basic Appeals. First, Spider-Man is a fictional character known as a super hero. The bright and colorful display of the ad stands out when compared to other ads, which are usually very plain and uninventive. Many Americans today debate whether or not to buy a name brand item or a generic item. This advertisement states Take New York for a spin" indicate that if the readers purchase Spider-man 2 then they"tmll be able to swing around New York in a super hero fashion.