PEN IS MIGHTER THEN SWORD
There is one thing that is not taught in any school of journalism and yet, is a subject of vital concern. And that is a certain sensitivity towards the feelings of those who are written about. A reporting career comes with the ability to make or break that of others. Unlike sundry other jobs which revolve around machines or files or travel, journalists are constantly dealing with people and issues (which too touch lives). We hear, we take notes, we click pictures. But do we listen?The power to think, the power to speak, and the power to write have emerged as the 3 electrifying mantras for the managers of
So gripped are they by the need to verbalize their ideas, experiences, and understanding that they do not mind spending extra hours and money in different communication workshops, classes and seminars. Oral and written expression, two skills that a modern manager needs to possess, so as to be fully effective, can be improved by proper training. Boetting in "Is management really an art?" warns against the trap that executives at every level fall into. They should be prepared to unlearn, learn and relearn in classroom and get tested for their knowledge and skills. Cervantes may have penned his pithy saying in a different set of conditions during the late 16th century Spain. They are absolutely riveted by the sheer power of words. And that is the real challenge, though not impossible to realize. Only a clear and persuasive style will help translate the vision into a reality. It is essential to find the right expression for the right concept so that they amplify each other. "Fuzzy expressions", he says, can be disastrous when coupled with authority and responsibility". Managers are expected to speak before groups of varied size, customize their written skills, and engage themselves in conference dialogues and discussions.
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Mightier Sword,
Henry Boetting,
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