E Commerce
The first objective of the research was to understand the concepts behind online shopping and to analyse the existing literature. Further down, this aspect was categorised under three sections, starting with the reasons behind shopping online.When asked to select one primary reason for shopping online, among the five common factors, convenience is the most frequently chosen reason for shopping online, based on the results from the survey, Q 12, which was main reasons to shop online was further analysed by dividing into two parts, male and female. And after drilling down further, the results showed, Majority of females shopped because of convenience but on the other hand males shopped online for some other reason and that was special offers followed by Convenience. This was re-emphasised by Chigar, (2001) where he conducted a shopping survey and results were similar to the present research conducted i.e., about 67 % of respondents in his study said convenience were main reason to buy via online. In another study conducted by Darian, (1987) on Home shoppers, it was found that people buy online because there are five types of convenience through home shopping.The next important factor, both comb
For the same purpose, the researcher first analyses the data from the questionnaire on the technological access of the respondents while linking it to the general trends in the technological advancement in UK. Even according to (Welling, 2000) in Kau et al. To assess the advancement of technology, the question which arises first is whether people have pc and secondly if they have Internet access to shop online and if so which type of access. BBC, (2001) According to Elliot and Fowell, (2000) most sites do not offer detailed information on how transaction and personal data are secured. 3rd most reason for shopping online was cheaper goods and if we look at sex wise then females respondent's option was save time and for male respondents was cheaper goods, As Chen, (2003) said the use of price as a bait to win over consumers is evident in the success of Amazon. which means future looks bright from the technological aspect. Whereas, men find it as the most convenient way to find the best deals, for all the products. A graphical illustration is given below with further analysis: -Male: - Female: - Some comments on convenience from the respondents -"It saves lot of time and the goods are very cheap . The comment from one of the respondents proves this fact:"The main problem with online shopping is the returns process. The results from the questionnaire will help the researcher to analyse these reasons furthermore.
Common topics in this essay:
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Customer Service,
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Wee Ramachandra,
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Male Female,
Quality Assurance,
Elliot Fowell,
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European Commission,
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% respondents,
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special offers,
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2000 kau et,
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Acceptance Essays
