marketing plan
IV. Financials, Budgeting, and Forecasts A. Consolidated Financial Statements Big Buck Brewing Co Missions StatementBig Buck Brewing Company is committed to providing value and satisfaction to our patrons through quality operations. We share a mutual vision dedicated to high standards through hard work, integrity and ethics with the end result being a satisfied customer and profitable results for shareholders
Commercials on local cable networks are another way to reach new customers, along with the advertisement of events sponsored by Big Buck Brewery Co. Situation AnalysisBig Buck Brewing CO is now entering their second year in operation. Such special events could be a New Years Eve party sponsored by Big Buck Beer, or a Memorial Day concert at Lake Tenkiller sponsored by Big Bucks Beer. Theme nights could also be a way to promote the product such nights as dollar long necks and ladies night will be a great way to promote Big Bucks Beer. The display will promote specials and suggestive material. Big Buck Brewing Co customers are individuals between the ages of 21-55. The big brewing companies have both name recognition and product diversity, both of which Big Buck Brewing Co is in competition for. By offering a quality product at a fair price Big Buck Beer will excel relative to its competition. Individuals: People that go to bars or clubs by themselvesGroups: A group of individuals who attend a bar or club in a group to socializeTake Home: An individual or a group that prefers consuming the product at a place other than a bar or a club. Reduce distributing cost by becoming more efficientTarget Market The Target market can be segmented into three major target populations. Big Buck Brewing Co had limited selection, but is in the process of expanding variety to suit consumer needs. This will be done by promotions and advertisement in bars, clubs, and convenience stores. The income of a customer is not weighed heavily in the marketing strategy due to the competitive price of out products. Marketing Mix Decisions Big Buck Brewing Co marketing mix consists of pricing, distribution, and advertising and promotions. Advertising and Promotions: Big Buck Brewing Co will have displays in all points of sale.
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Acceptance Essays
