lasswell's model of communicat
An Evaluation of the 2004 Philippine Election Campaign Using Lasswell's Model of CommunicationComparing the recent Philippine election with the past ones, one would notice the great dependence on media during the campaign of the candidates in the recent race. It seems that most candidates really knew the extent of media's influence in the outcome of the elections. Moreover, the results of the election further indicate how much media plays a part in our decisions for our country. Harold Lasswell's communication model can be used to evaluate this recent event and see why some candidates prevailed and others did not. The first stage of Lasswell's model, "Who", seeks to explain who is in control. It would be reasonable to argue that those who were "in control" in the campaign period were those who won seats in the government. In relation to George Gerbner's model, those who were "in control" were those who had access to the media. During the campaign period, TV audiences were bombarded with political advertisements, of which candidates spent millions for, especially during prime time. Because of this expensive way of campaigning, we can conclude that riches played a great part in the recent elections. Money was one way
While in Ilocos, she said she had "lahing Ilocano. We see that Lacson's ad can be applied to the third, fourth and fifth stages of Lasswell's model. When she was in Cebu, she said she had "lahing Cebuano". These uniforms displayed the name of GMA, and it seemed that they were campaigning for her even if GMA vehemently denied it. Ramon Montaņo declared his was just P10,000 and another candidate, Ismael Aparri said he did not campaign at all. Gloria Macapagal-Arroyo reportedly spent P333 million while Fernando Poe Jr. Noli de Castro was said to have spent P89. " For weeks, one would hear commercial jingles on radios and see ads on TV with the same message, but from different candidates. By looking at the amounts spent by the above-mentioned candidates, we can see how much the financial factor played a part in the recent elections. It is quite evident that the candidates considered the fourth stage of Lasswell's model, "to whom," when they made their ads. However, Montano and Aparri, failed to be "in control. Basing on the results of the senatorial elections, Mar Roxas has successfully identified himself with the people of the palengke, possible because of what he is called - Mr. We can see with the way she campaigned that she did not focus on a particular group of people, but the whole voting population.
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Acceptance Essays
