Appeals in Olympic Commercials
Do you know where the first Olympic Games took place? At Athens in 1896 and this summer 2004, they will return to their birthplace. The Olympics are a force for good, with sports practiced in friendship, solidarity and fair play. Many companies like Allstate and Visa will become official sponsors of the Olympic Games. As an official sponsor, the company is entitled to include the five Olympic rings in their products and advertisements. Commercials are the most effective form of advertisement. Two commercials presented by Allstate and Visa during the competitive events use the appeal of guidance to celebrate the performance of Olympians in order to manipulate the viewer's desire of their desire for the service. Through careful analysis of the advertising appeal and placement of the two commercials, one will see how the commercial manipulates the viewer's emotions. First, we have the Allstate "weightlifter" commercial that opens with Shane Hamman walking onto the stage before the audience and judges. He prepares to lift an extraordinarily large amount of weight. With inspirational music in the background, a narrator salutes all the U.S. athletes who have taken a stand to become the best i
Towards the end, it even offers the viewer the card with the terms and conditions. It is obvious that the athletes without the proper equipment are at a disadvantage. Additionally, Shane Hamman is about 350 pounds with a muscular figure. The commercial guides you to the proper preparation. He is shaking his head because he is running the event barefooted. One of them has a towel wrapped around his waist. The spikes are an essential equipment of the track event. As he puts the barbell down, it thunders right through several floors. It skillfully celebrates the ideals of the Olympics to sell their services. " To finish the commercial we see the swimmer toss the towel that was around his waist and an elderly woman in the stands puts on her glasses to get a clear sight. Just as the elevator doors are closing, the owner looks back one last time to make sure the parked vehicle is safe. The same goes for the roars in rowing, boxing gloves in boxing, swimsuits in swimming, foils in fencing, and rackets in tennis. The next scene shows a boxing match about to begin and the American boxer will box without gloves. In the background we hear the fans chanting, "USA, USA, USA. In this commercial, the message addresses the viewer's need for guidance in selecting the best auto insurance.
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Acceptance Essays
