Built your own small company

             Cyprus Adventure Travel International (CATI) will begin operations in September 2004 and provide adventure and sport/travel packages to people in the area of Mediterranean, specifically the Cyprus area. An opportunity for CATI's success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually. Further, the Cyprus adventure travel market is growing at least 12% annually and there are no providers who specialize solely in adventure travel in the Cyprus area. CATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.
             Cyprus is situated in the northeastern corner of the Mediterranean, at the meeting point of Europe, Asia and Africa. Since the dawn of history, Cyprus has been on the most interesting areas of the region and has a rich and visible cultural history. Ancient Greeks, Egyptians and Romans along with Crusaders, Byzantines, Franks and Ottomans have all left a powerful legacy for the modern visitor to see and admire.
             The Cyprus economy is booming and political stability is firmly established. In Many 2004, Cyprus officially became a member of the European Union and thus bridged Europe to the Middle East and the rest of the world. Having emerged as one of the region¡s leading business and financial centers, the island enjoys competitive advantages in areas such as tourism, consultancy, shipping, telecommunications, banking and insurance.
             The company's goals over the next three years are:
             ƒå Sales of $650,000 by year three.
             ƒå Maintain margins of 10% on all airline travel.
             ƒå Achieve 15% of sales from the Internet.
             ƒå Develop strategic alliances with service providers nationally, internationally, and in the Woodville area.
             In order to achieve these goals CATI needs to focus on the three key areas of:
             ƒå Effective segmentation a...

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