Supermi Mie Sedaaap(Indofood) Versus Mie Sedaap(Wings)
PT. Indofood Sukses Makmur Tbk (Indofood) is the premier processed foods company in Indonesia, with leading domestic market shares for most of its products, including instant noodles, wheat flour, branded edible oils and fats, baby foods and snack foods. Indofood also produces food seasonings products. Currently Indofood is the largest instant noodles manufacturer and the largest flour miller in the world, with installed capacities of approximately 13 billion packs and 3.6 million tons per annum, respectively. Indofood owns the largest distribution network in Indonesia
Supermi, Sarimi and Sakura instant noodles, Bimoli and Sunrise cooking oil, Royal Palmia and Simas margarine, Chiki, Chitato and Jet-Z modern snacks, Promina and Sun baby food products, and the Indofood and Piring Lombok range of food seasonings. These brands play a vital role in sustaining Indofood s business stability and Indofood s strong fundamentals
The well-known and trusted brands of Indofood include household names such as Indomie,
Indofood continues to benefit from its significant competitive advantages in Indonesia, such as its low production cost, mainly due to its economies of scale, its extensive distribution and marketing capabilities.
The operating result achieved to date is due mainly to Indofood‘s "Triple A" consumer products strategy :
Kings of noodles Indofood was under estimate their follower market Wings with their product Mie Sedaap. Indofood was fell supreme and can not beaten, and indofood awake when Wings enter noodles market with aggressive promotion at below the line and and proactive promotion at above the line. Indofood not play around with those threat and make a counter attack with three brands (Mie Sayaaap, sarimi, and Supermi Sedaaap) as fighting brand. The battle will be more exciting.
Finally Indofood state the war with Wings the follower, which successful uproot the ...