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Business plan - Airsoft

Growing strong around the world is the new action sport of AirSoft. Similar to paintball, AirSoft is an outdoor adventure game that uses weapons to wage war against friends in a battlefield of tress, bombed shelters and trenches till the one side is wiped out or the flag has been liberated from the enemy base. The market of AirSoft weapons, supplies, and accessories is rapidly increasing with the popularity of the sport. More paintball players are starting to recognize the benefits of AirSoft over paintball. Benefits like no mess, more realistic weaponry, and not having to buy expensive paintballs. There are many different types of AirSoft customers. The first and largest are converted paintballers. Other customers purchase AirSoft for collecting and display. AirSoft customers know exactly what they are looking for and why. In order to introduce ourselves the current market, internet ads and banners will be contracted to high traffic internet sites targeting teens and college students. The plastic polymer technology industry in Asia has created a new generation of AirSoft guns with amazing durability and detail. Adding to its hobby collector market, the new AirSoft guns have created


This makes them harder to purchase in the US. This can result in slow initial growth. Strengths In order to effectively market our website and its products, we can capitalize on numerous strengths. As well, lacking capital limits the ability to reach certain markets through expensive media like the Google search engine. By providing this extra value, we can retain most of our customers and differentiate ourselves from our competitors. * AirSoft is a new product that many people are not familiar with. These established companies possess the resources to promote to our overall market and offer better prices, which is a benefit they have due to the high volumes they are already selling. Courier companies like Federal Express and UPS, as well as companies own delivery vehicles are employed. There are only a few competitors that focus on this area. Of these, the only threat facing AirSoft sales would come from the larger firms who may have the ability to dominate the global market. Price The pricing of the E-card service is based on two variables: Retail price and importing costs. * West coast US is a largely unexploited market. However, price-matching strategy will be used after our AirSoft store has established a position in the market place. Designed and marketed in the United States about 30 years ago by a major BB gun manufacturer.

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Approximate Word count = 1096
Approximate Pages = 4 (250 words per page double spaced)

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