Spenncon

Spenncon is in a situation where they are meeting competition from alternative materials, and companies who compete on lower prices. In addition it is shown that the whole industry needs an improvement of efficiency and coordination. This also includes Spenncon. Spenncon AS. Spenncon is probably very similar to two of their competitors, Contiga and Block Berge. However, AS Betong is competing heavily on low prices which is a factor Spenncon most do something with to be competitive. Spenncon competes good in the area of residential buildings where contractors needs to finish demonstration flats as soon as possible. This is thanks to their working processes which makes the raw building ?dry? fast. Spenncon is also the biggest supplier of raw buildings in Norway. This gives the customer some satisfaction of good quality and good procedures of work done, even if it is not always true. By using Spenncon, the customers also have an ad

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Most of the marketing should then be focused on contractors and building owners. Spenncon?s marketing activities do not emphasize on the strength of each of their offerings. This is fully applicable because of the wide experience Spenncon has in selling professional services in the building industry.

It is important to emphasize on standardization and repetition of solutions and processes. In addition they will reduce the risk for facing customers who want changes in their plans. The customers should know exactly what Spenncon stands for. However, it might also be a good idea to tell the customers that you have a broad product line ad can serve different needs. In addition can implementation of ?Just in Time? be a good idea to create value for the customer. That will also create barriers for new entrants. That might attract contractors who have several different projects each, and it would be easier for them to buy everything from one supplier. That allows fewer people to be at the construction site at a time, and the production will go more smoothly which is a crucial element to finish the project in time and within budget. A challenge will be the starting of marketing towards a new segment of customers, since Spenncon does not have any experience of marketing towards building owners. As mentioned earlier Spenncon has the advantage in making raw buildings ?dry? quite fast, which is a clear strength that can be marketed to the residential contractors. Spenncon also states that their constructions are aesthetic, which creates great value in order to sell or rent out the building. The target groups are constructors and contractors who are building commercial buildings, and the ones who are building residential buildings.

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Approximate Word count = 983
Approximate Pages = 4 (250 words per page double spaced)

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