Touch has grown rapidly in Australia after starting in the 1960's. Many people play Touch today. Touch, comes from two Rugby codes, Rugby League and Rugby Union. Although the skills of Touch are close to those of these two sports, there is low body contact. For example, there are no tackles, scrums, or hard kicking, and there are no goal posts. The emphasis is on running and agility, with hand passing and catching as key skills. As such, Touch is a great mixed sport ideal for both males and females. Touch is played with the aim of moving the ball towards the opponents score line by running and passing the ball backwards to your team mates. The Rugby tackle has been replaced with a simple 'touch' by the defender, followed by a play the ball action (a roll- ball). By taking away the violence in the sport so many males and females have come to enjoy, you're taking away a sport from any possible lime light. There are so many talented touch players whom we, as the general public never seem to hear about, this is due to lack or if any advertising.
             During this term we have been studying Brian Stoddart's six trends in sport and the media, which is linked to this terms topic, sociological principles and theories. To be able to obtain all possible information needed to back up Brian's trends and to show what coverage Touch as a sport receives from the media, if any, information was gathered from ten different newspaper articles and five different television programs, (refer to reference list one). In my findings I did not come across a single article or news story for this highly popular sport, which to some may seem a little puzzling, but with Stoddart's theory * Increase Advertising Power of Sport, it makes sense. Sports groups, T.V, radio, newspaper all have links to the advertising dollar, when you take away what people want to see and read about, you take away the every increasing advertising dollar. Despite ...