Touch Football
Touch has grown rapidly in Australia after starting in the 1960's. Many people play Touch today. Touch, comes from two Rugby codes, Rugby League and Rugby Union. Although the skills of Touch are close to those of these two sports, there is low body contact. For example, there are no tackles, scrums, or hard kicking, and there are no goal posts. The emphasis is on running and agility, with hand passing and catching as key skills. As such, Touch is a great mixed sport ideal for both males and females. Touch is played with the aim of moving the ball towards the opponents score line by running and passing the ball backwards to your team mates. The Rugby tackle has been replaced with a simple 'touch' by the defender, followed by a play the ball action (a roll- ball). By taking away the violence in the sport so many males and females have come to enjoy, you're taking away a sport from any possible lime light. There are so many talented touch players whom we, as the general public never seem to hear about, this is due to lack or if any advertising. During this term we have been studying Brian Stoddart's six trends in sport and the media, which is linked to this terms topic, sociological principles and theories. To be able to obta
in all possible information needed to back up Brian's trends and to show what coverage Touch as a sport receives from the media, if any, information was gathered from ten different newspaper articles and five different television programs, (refer to reference list one). There are many links into the media and sport, basically if you don't fit into a certain requirement then you can be the number one player for the Australian Touch team, but because over all the general public don't necessarily want to read and hear about your success and your sport, in this case Touch, then you will not receive coverage from the media, as it is only the high profile sports, and sports people's who gain any form of media coverage success in this every increasing expenditure of advertising dollars and creations of sports stars. The advertising companies bring so much power to a sports game, so much more than you would like to think. It's like the saying 'sex sells', were the prettiest female in a sports game will be getting paid more in advertising dollars than actually being the sports star, she may not have won a single tournament, but she has the body and the looks, therefore that makes her a sports star or a hero to her young female follows, but just a sex symbol to males, who enjoy watching her prance around her gaming field. When the advertising companies build these super stars they use them to sell their products, for example, Pat Rafter one of Australia's greatest has been used to sell potato chips (Smiths), Telstra (1800 reverse) and is currently the new face of male bonds wear. If someone famous has gone through something rough in their life, and you read about it, at times you feel as if, that you too can also keep on going, keep on achieving what you want in life, or even keep on surviving if you a battling an illness. This leads on to my second point on Brian Stoddart's six trends, *Creation of a Sports Star, a spots star is more than an image on the news or in the paper, to some a sports star is someone who inspires then to achieve and reach for their goals. The media and the advertising companies bond together to create this image, an image of idolization, it is these sports hero's that we the general public look up to and follow. V, radio, newspaper all have links to the advertising dollar, when you take away what people want to see and read about, you take away the every increasing advertising dollar. L, this may lead to a plummet in the advertising dollar, a plummet advertising companies are not willing to risk, why change something if it works and is doing well. Most sports stars receive more money in sponsorship than prize money. Despite how many people enjoying playing the sport, which recent statistics show that Touch reached around sixteen million people this year and another six million on the Australian Touch Association website, if you were to replace the already existing sports, Rugby League and A. If Pat's wearing bonds they have to be good, etc. As Brian Stoddart states, the media creates people and makes them rich and famous. They use this technique of advertising because when you see a famous person on the television (such as Pat Rafter) it sticks in your head and when you go out to purchase that product you remember that particular brand and this may bend you into buying from that company and also this works for those who believe, if its good enough for them well its good enough for me.
Common topics in this essay:
League AFL,
Rugby Union,
Sports Star,
Australian Touch,
Brian Stoddart's,
Brian Stoddart,
Pat Rafter,
Sports TV,
NRL Origin,
Smiths Telstra,
sports star,
advertising companies,
advertising dollar,
sports stars,
stoddart's six trends,
advertising dollars,
six trends,
sports game,
stoddart's six,
tackles scrums,
brian stoddart's six,
males females,
|
Acceptance Essays
