Popular music at the moment, reaches many of us through the medium of music videos. There are various types of video channels, such as MTV, VH1, The Box, etc. These video channels now have off-shoot (subsidiary) channels such as; MTV2, MTVBase, VH2, etc. These music video channels exhibit specific music videos. Different bands appear on different music channels. Seven bands that you would find regularly represented across these channels are; (1) Westlife-MTV
             Liberty X, Westlife and Busted have a general "pop" appeal. They are aimed at a young, even pre-teenage audience. The Beatles however, is aimed at the middle age group as well as the teenage age group. Besides the bands, there are individual stars who promote the "pop-star" image for example Britney Spears. Pop-stars have strong cult-followings such as; Groupiesstalkersfans, whole spreads on magazines like HELLO, paparazzi, fan clubs, etc. Different genres of music attract different audiences. Such as; Rap-Youths
             Different genres promote different stereotypes. These stereotypes reinforce existing beliefs and attitudes. For example, if you are a Christian, you may like Gospel music. People's culture is often reflected in their choice of music. In the 1950's, when pop music started, there was little stereotyping. People stereotyped Elvis Presley, The Beatles and Rollin' Stones together in the genre Rock 'n' Roll. Now, we wouldn't even dream of stereotyping them together. We would place them into different genres. Now, stereotyping has become an issue in the pop world, if a new pop group comes out, we have to stereotype them into a particular genre. Genres now portray a uniformity. By this I mean, genres have a standardized type of attire (costumes) worn andor objects. Take for example, rappers. Rappers standardized uniform is jogging bottoms and maybe a vest or a t-shirt (depending on the weather). Other examples are; Classical m...