E-commerce site development re

The purpose of this report is to document and showcase the need to develop an E-Commerce presence for a University Bookshop that will cater for the university students of Brisbane. Brisbane is a dynamic, modern day city with an ever-increasing population of university students, and with that being said, there is a need for students these days to require an online facility to easily purchase their University books.

This report will consist of the following sections: SWOT Analysis; a Business Plan consisting of the elements of a market and industry summary, financial plan, supply and acquisition, demographics, geographic coverage, timeline for completion of the project and a section on the issues to be explored whilst the project is conducted and completed.

The next section of the report focuses on a competitor comparisons where the report focuses on finding out the standards of our competitor websites. The report also consists of a number of important documentation sections that are provided in the appendix which all provide insightful information on how the project will be conducted and completed. These Appendixes include the following: Gantt Chart for timeline of completion for the projec

. . .

View the whole essay, without interruption

The other major issues and topics that will need to be investigated by the project team will include developing a successful storefront website; planning E-Commerce iniatives; E-Commerce Payment methods and options and emerging E-Commerce technologies.

• We need to monitor new laws and be aware of legal issues especially in the area of web development, just in case new legislation is passed by the Government.

Financial Plan

This website will be moderately expensive to complete, however it’s the quality of the end-product, which is important and to have that quality end-product our business needs to have the best resources available to do the best job. As more and more people are studying at University these days and students always need and require books, so this should be a high performing market to operate and succeed in the future. au/bookshop/

Seq No Criteria Comments and observations Marks

1 Using Frames No use of frames 5

2 Gratuitous Use of Bleeding-Edge Technology No use of great technology 1

3 Scrolling Text, Marquees, and Constantly Running Animations Good simple use of website 4

4 Complex URLs No Complex URL’s 5

5 Orphan Pages No clear description 2

6 Long Scrolling Pages Scrolly pages used 2

7 Lack of Navigation Support Good Support Provided 4

8 Non-Standard Link Colours Good use of clolurs 4

9 Outdated Information Updated information 4

10 Overly Long Download Times Good download times 4

Total marks for 50 35

The main QUT bookshop website is quite plain in nature.

• Marketing strengths need to be improved, rather than depending on the customers to use search engine to find us (E. The website will advertise the various books and allow registered members to buy books online. These books will simply be available to be purchased in store or online via our electronic commerce facility which students can use.

Approximate Word count = 3408
Approximate Pages = 14 (250 words per page double spaced)

Simply subscribe to view this paper, and 100,000 others.