Discuss The Importance Of Perception In Face To Face
             Perception is one of the most important fragments of the communication process. It allows us all to see an individual experience of the world. The process is simple, the brain actively selects, organises and interprets stimuli, in order to process this experience.
             Even before we engage in communication, we perceive things about the receiver. Whether it's the bad things we've heard about them previously – which would build up a feeling of dislike or the good things e.g. support same football team. Both of these perceptions are examples of stereotyping which will affect the expectation of an individual in a different way than it'll affect someone else.
             In Face to Face communication, it is possible for an individual to be distracted by motivation. This is a psychological factor that can affect perception. For example: Of a person is tired, they may pay more attention to words in a conversation such as "Warmth", Another psychological factor that will influence, affect perception is Values and Attitudes. This factor could lead to disliking due to a difference of opinion on, For Example smoking. Perception in Face to Face communication is extremely important because there are also physical barriers that will affect an individual's perception. Two examples of this are: Foreign Languages and Physical Disability.
             Overall without perception, we would all have the same views and ideas of the world and nobody would have individual experiences. The idea of perception explains how we all see different things when we look at ambiguous pictures like the one below: Without perception, these kinds of pictures would mean the same to everyone
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