In comparing the two texts Emma and Clueless, it is apparent that the contexts have caused important changes, transformations, between the two texts. Both texts are based along the story-line of a young woman, with fanciful notions, who is rich, beautiful and essentially good-natured, but immature, selfish and narrow-minded, developing from this state through her re-education and develops into a socially responsible person and finally finds love as a result. On the one hand, Austen intended Emma as a didactic novel while Heckerling made Clueless as a pop-culture, teen-comedy flim. Emma is an essentially serious book, with grave social concerns and aims to educate the upper-classes, for whom the it was written, of the importance of a good, clear perception and rational thinking for the continuance of the social hierarchy of that time; in contrast, Clueless intends to be funny and entertaining to the consumerist, post-modern audience that it gently mocks. This change in context and aims resulted in changes in the texts, such as setting, the media used and the stylistic features that are used in such media.
             Setting is one textual aspect which has been changed between the two texts due to the changing contexts. Emma is set in 19th century, Regency England, during the era of the American, Industrial and French Revolutions, the Napoleonic Wars – a period of great social instability. The novel is set during this time and place because Austen was concerned for the continuance of the social hierarchy of England, with the upper class at the top of the ladder, which was being challenged by these great social disturbances, which brought with them ideas of 'democracy' and 'egalitarianism'. Therefore, Austen set her novel in the period of England's history with which she has concerns.
             On the other hand, Clueless is set in late 20th century Los Angeles. In Clueless, Heckerling's intention is to entertain the ...