JCPenney.com Minicase

1. The search engine is a very helpful tool that should be implemented by any online retailer. A search engine will allow JCPenney’s online shoppers find a product or service being offered. Furthermore, the search engine will allow a shopper to find more information about a product he or she is looking for and therefore help the customer in his purchase decision-making.

2. JCPenney’s legacy system helped the company extend and support its business online. In fact, the legacy system has helped JCPenney accomplish its goals in promoting its online business because they were able to leverage on their existing infrastructure and add new features to their web site such as quick payment methods. By doing so, JCPenney saved a great amount of money on the implementation of the new system.

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By having IT implemented in its business, JCPenney has created a new sale channel. Also, the Mark & Spencer web site shows a shopping basket as you shop through their site. IT enables JCPenney to get into the e-marketplace and engage into e-commerce transactions. From the moment the online shopper visits each web site, the store front-pages contents are different:

• The JCPenney’s web site seems to be simpler and less itemized that the Sears one. The shopping basket will allow the online shopper to remove or add items and to have a control on how much he or she is spending while shopping. The fonts are too small and they don’t seem to have a straight link to lead you to a customer service support page.

Definitely, the less a site is loaded by graphics and links the more it is friendly to its shoppers. mation technology that could help JCPenney promote its business is:

• Powerful server to allow the online user to access the site 24hrs a day without any interruptions. The differences can be noticed as soon as an online shopper visits each of these companies’ web site.

• E-mail that will allow efficient communication within the company and outside partners and customers.

• The Mark & Spencer web site looks more like the JCPenney’s site, less loaded

and simpler to navigate. By doing so, it will generate more online sales. JCPenney and Mark & Spencer’s web sites seem to be more customer oriented than the Sears one.

Approximate Word count = 543
Approximate Pages = 2 (250 words per page double spaced)

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