The case is about Xerox developing into a solid company and then entering Japan. It discussed how they strategize, or lack thereof, their position in the copier industry as they grew and then began to lose control of the market. The company faced political requirements when entering Japan that were somewhat easily satisfied, yet competition and technological advances caused for the stagnation of Xerox to the point that it was not sure if it were going to survive. Legal issues were also thrown into the mix which affected the company. Realizing the benefits it can gain from working with their subsidiary FX, Xerox began to cooperate and respect the work their Japanese friends were doing. Eventually, the relationship changed into something that Xerox never would have guessed might happen. Fortunately, Xerox was able to benefit from these changes and get back on their feet. The case ends with the start up of a task force with the intentions of further developing and expanding on the relationship between the two companies.
             Xerographic technology was first developed in 1938, and after further research and some 18 years later Haloid Corporation bought the rights of the technology. Soon after, the first copier was introduced and Xerox became the name of the new corporation. Their first copier dominated the business with the xerographic technology, and with their innovative idea of renting and leasing the machines created a very profitable company. Soon, Xerox began exploring and entering the international markets. After developing a successful joint venture with the Rank Organization and allowing them to manufacture this technology, the Japanese quickly became interested. Although the Japanese government would not allow Xerox, or RX, to enter the Japanese market by them selves, Xerox liked the idea of entering this market. The copier industry was one that did not have too many cultural boundaries when comes to customers. B...