Strategic Analysis of Woolwort
The purpose of this report is to provide a strategic analysis of Woolworth's Limited over the period of time. The recent success of Woolworth's over Coles Myer to become Australia's most profitable retailer is certified to a shift in strategic thinking that can be track back as far as 1996. However, it is between 1999 and 2002 that Woolworth's most important strategy, "Project Refresh", saw a major change in the way in which the company operated, and as a outcome this report will closely analyse this period. As well as analysing the current, and future, strategic position of Woolworth's, a financial analysis has also been conducted to highlight the effects that recent strategies have had on the financial position of the company.Woolworth's is the most profitable supermarket chain in Australia, as the company is publicly listed on the Australian Stock Exchange (ASX). According to a recent poll by Business Review Weekly (BRW), Woolworth's Limited is ranked 15 out of the top 500 public companies by net profit, a rise of 5 places since 2000. Woolworth's Ltd has four core businesses:1. Consumer Electronics: Dick Smith and Tandy
They provide comprehensive articles and links on this market, as well as detailed analysis of each of the major participants. au [Accessed Sep 21, 2003]Big W, a strategic business unit of Woolworth's Limited in the discount general merchandise market. Food and Liquor: Supermarkets (Woolworth's and Safeway), Liquor (supermarket, convenience, purpose and fine wine), and Wholesaling (Australian Independent Wholesalers - AIW)4. 2 Company ObjectivesThe primary objectives for Woolworth's are to: Seeking Continuous grow and expansion through sales and strategic acquisitionsFrom current economic and demographic data , management have determined they can sustain an 'annual' growth of 20-30 supermarkets and 5 BigW stores. 15 Responded early by selling off Rockmans chainTOTAL 1. ** Woolworth's Limited, 2002, Presentation to Buy and Sell Side Analysts, 10th september. 5 MethodsInformation gathered for this report came from secondary research including: Industry and Company reports Electronic databases (news articles and industry profiles) Company and industry web sitesPlease refer to the bibliography for full reference details. 2 FinanceOver the past two years, since the introduction of the "Project Refresh" strategy, Woolworth's financial position has improved considerably compared to that of its nearest competitor Coles Myer . Such was the case in the decision to move into the liquor and petrol markets.
Common topics in this essay:
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