The Four Types of Doublespeak

Length: 2 Pages 469 Words

In William Lutz’s essay, “Doublespeak”, he argues that in today’s society people frequently exploit words that are misleading in their daily conversations. This is the language he refers to as Doublespeak. Even though people use this language with good intentions, Lutz explains that it can oftentimes deceive the audience from the speaker’s true objective. According to Lutz, Doublespeak has evolved into a language that can easily be identified almost anywhere. The most common place we can find Doublespeak is through our daily oral conversations followed by the media, such as television and the newspaper. It can also be found in non-fiction books. Lutz illustrates in his essay the Continue...


The use of doublespeak has been growing in popularity as more and more people develop the habit of speaking in this language. Gobbledygook refers to the use of a sheer volume of words, or complicated language that makes it sound like something is being said when nothing is really being said at all. However, euphemism becomes Doublespeak when it obfuscates people, for example when someone substitutes the word "genocide with "ethnic cleansing. The most common place to find euphemism is when people send their condolences. For example, saying "negative patient care outcome instead of "the patient has died. Lutz have warned that the even though we use this language with good and honest intentions, we must also recognize the harm and confusion it can cause our audience when used inappropriately. The first type of Doublespeak is called euphemism. A third type of doublespeak is gobbledygook or it could also be called bureaucratese. People use euphemism to soften a statement so that their message does not sound harsh and unrelenting.