The Four Types of Doublespeak
In William Lutz's essay, "Doublespeak", he argues that in today's society people frequently exploit words that are misleading in their daily conversations. This is the language he refers to as Doublespeak. Even though people use this language with good intentions, Lutz explains that it can oftentimes deceive the audience from the speaker's true objective. According to Lutz, Doublespeak has evolved into a language that can easily be identified almost anywhere. The most common place we can find Doublespeak is through our daily oral conversations followed by the media, such as television and the newspaper. It can also be found in non-fiction books. Lutz illustrates in his essay the four sty
However, euphemism becomes Doublespeak when it obfuscates people, for example when someone substitutes the word "genocide" with "ethnic cleansing". Lastly, the fourth type of doublespeak is inflated language, which is designed to make something seem more important than it really is. Gobbledygook refers to the use of a sheer volume of words, or complicated language that makes it sound like something is being said when nothing is really being said at all. A third type of doublespeak is gobbledygook or it could also be called bureaucratese. It is designed to confuse the audience. Example, labeling a sales clerk as a "price integrity coordinator". As Lutz would put it "Say what you mean and we will all be better off.
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