Title: The Super Bowl – a Big Business
             Attention getting sentence: The event that produces more parties than New Year's and causes people to eat almost as much food as on Thanksgiving I the Super Bowl.
             Thesis statement: The Super Bowl is a significant business event that verges on holiday status to its spectators.
             A. Economic significance for the host city
             A. Economic significance for the host city
             Six months before game day, organizers of Super Bowl XXXVII are working overtime to prepare for San Diego's hosting of football's grand finale of the year. The addition of the necessary seats to bring the stadium capacity to 70,000 (an NFL requirement) was already underway. The site for a mini-theme park called The NFL Experience was selected. All of this costs the host city a lot of money, but they feel the economic benefits will exceed the money spent in preparation to host this event. The city feels that the economic benefits of San Diego's last Super Bowl in 1998 are still being reaped. More than 125,000 hotel rooms were occupied during the Super Bowl in 1998, and $3.2 million dollars was raised for local charities. The media coverage by 3,200 credentialed media created "free" advertising for the city. This free media publicity helps the image of the community as a desirable travel destination. The hope is than when the visitors leave the area after the current game, they will return home and say, "Wow – we have to go back to San Diego." There is also the hope that the television spectators will get a glimpse of the city and want to make San Diego a travel destination in the near future.
             B. Super Bowl commercials are the most coveted spots in the television advertising world, with a television audience of over 100 million people. Advertisers can exhibit their wares to a diverse group of people, with some watching only for the commercials. As a cartoon in the...