One of the major tasks of the editorial staff is, the capture of the customer wishes provides by the Key account manager, media-fair verbally to move. This contains material search and text conversion for the specific needs of a multimedia product.
By a completely different behavior of utilization of the users in comparison with haptic publications like books, magazines and newspapers the editor must understand a huge number of Guidelines to be active successfully in the specific situation multimedia.
People don't read websites the same way they read print material. There are three typical key characteristics that affect how web users react to online content:
Good copy is essential to ensuring that the targeted reader audience and the customers can understand how the website works and what benefit it holds for them.
1.2. Tasks of the multimedia branch 4
2.1.2. Separation of text and context 7
2.2. Book culture versus Web culture 7
4.2. Principles of copywriting for the web 14
The multimedia branch in general is not easy to class, because the whole branch is very fast and the single commercial fields are fanned out very broadly and change in the course of the time. However, the concept Multimedia encloses in the narrow sense the following main business fields: E marketing, Internet, Intranet, Extranet, services in the B2B marketplaces, web presences, Content management systems, Customer Relationship management systems, E-Commerce and online marketing activities.
Multimedia applications have to be more differently (text, photo and graphic arts) and more dynamically (audio, animation and video) than other media types, because of the possibility of the interactive use.
The tasks of the multimedia branch is made up of the following 4 ...