Economic Forecast for Disney
Disney Parks and Resorts forecast based on key economic indicators will be discussed in this paper. These indicators include gross domestic product (GDP), inflation, unemployment, currency exchange rate, stock exchange performances, disposable personal income, international transactions, threat assessments of terrorism, interest rates, costs and expenses, and tourism. The economy has a major impact on how people will spend their money for recreational activities and this directly affects the parks and resorts of Disney.Gross Domestic Product is forecasted to increase by approximately $500 billion dollars/year until 2009, and in foreign countries such as France, Japan, and China it too is expected to increase by the same ratios. This is a positive for the parks in the U. S. and overseas and for the new park being built in Hong Kong as this will increase revenue. This is according to Country Watch Forecast.Inflation is a big factor due to the fact it has remained 1.6% over the last few years and is forecasted to increase over the next few years in the U. S. France has remained at 2-2.25% and is expected to increase slightly then slowly decrease. Japan is
This has also hurt tourism around the world. Scheduled developments overseas will improve revenue and should bring up the stock prices so the plan will be to continue with these new developments. With new regulations growth can be expected and the tourism market should improve. ReferencesHoovers. This will make additions to the parks and resorts affordable and bring in more revenue. The plan for this indicator will be to maintain the costs and expenses so attendance and spending will continue. This means Disney resorts and theme parks need to continue developing new attractions in all their resorts around the world. The value of the euro has been up and the currency for China and Japan has been on the rise also. Also Disney is building a new park in Hong Kong and this should help international transactions. So with inflation being a big concern Disney will have to try to keep prices down to attract people to come and spend their hard earned money.
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