In this report, we will discuss the effective marketing strategies being used by Rothman's tobacco company. Rothman is a Canada company. As we know, it is a big company in the world, and has several brands. Rothman's Main market is North America, which is United States and Canada. In additional, Rothman also have some overseas markets such as British, China, and other countries. In the past years, Rothman, as most of the other tobacco companies did, used a set of marketing strategies to set up their market and keep their customers. The first one is Advertising Strategy, which can be divided into direct and indirect advertising. The second one is sponsorship strategy. Tobacco companies traditionally, used to sponsoring sporting, arts, and cultural events. This is always an effective way for tobacco companies to build brand recognition and reach consumers. The third one is promotions through Retailers strategy. This strategy will show us different kinds of promotion behaviors, which are conducted by retailers and are aimed to increase the consumption of the tobacco products. The fourth one is tobacco in movie strategy. Tobacco in movie strategy is tobacco products or brands that are used or depicted in a literary, dramatic, musical, cinematographic, scientific, educational or artistic works, productions or performances. The last one is selling to developing country strategy. Developing country usually has big potential market to much stuff.
             However, with the incontrovertible evidence that consumption of tobacco products is bad for your health there has been a global movement to ban tobacco advertising. Thus, we think Rothman should think about Direct Marketing Strategy, which can be an extremely effective advertising method in the light of coming legislative restrictions.
             As with other consumer products, cigarettes are not generic commodities; they are branded, meaningful entities whose attributes are intended to compete with other...