Research into the advertising
As the world is being moderate since 90's the production of car has been increased rapidly. Every country in the world has started producing the cars to attract the people. Eventually this producing of the cars needs good advertisements to advertise the qualities and the features of the car, which attract the people to buy them. These advertisements have to be modern because people are moving in to a modern world. The focus of my research was to investigate the ways in which advertisers can appeal the readers. To collect these advertisements I have chosen popular magazines since they are the best communication to spread particular information. I have got some of the advertisements of the cars, which are released most recently so that I could explain their visual and language techniques. The advertiser of the car "SANTA FE" has mainly focused the readers attention with the title "SANTA FE" by using a visual technique, the letters "S", "A", "F" and "E" were made bold in the name of the car which boosts the people that this car is safe. He has also used a "Rhetorical Question" to the viewers with the beginning line of the paragraph using the words "What's in the name?" which links the main point that the car is safer.
He has used pun in the text "C's the day" which give two meanings; one, this generation is meant for the C-Class and two, "seize the day" which means to take the day off. He has used pronoun in the text "That's because you don't need to rev the engine as much to get the same level of performance" which directly address the people. He has visualized this by using the background on a country road, which is rough and also visualize that the car can also go faster in such regions. He has used technical jargon "five-star ratings" so that the advertisement looks modern to the reader. Through out my research I have found that the advertisers used visual and language techniques to trap the audience and make them to purchase the product that has been advertised. The advertiser of the car "ADVENTRA" has mainly focused about the roughness of the car. nz now!" so that it creates urgency in the reader. He has used pronouns in the text "you will ever need to experience Australia to its fullest" which directly address the readers He has used rhyming in the text "Drive Adventra is finally out there. The advertiser of the car "MERCEDES-BENZ C180 Kompressor" has mainly focused on the best performance. I have also discovered that the designer of the advertisements I have collected had used extra techniques to attract the advertisement. He has used two cups of the netball champion ship that represents that the netball and the car is unbeatable He has used pronouns in the text "we're celebrating the Silver Fern's World Netball Championship trophy", "Plus you'll receive a top of the line Mitre netball signed by the ferns and a Nutrimetics gift basket worth $150", and "To top it off, your Limited Edition car will be personally delivered to you by a silver fern squad member!" to address the reader as well as reflect back to the advertiser. He has used a "Rhetorical question" in the text "But what does it mean on the road?" which makes the reader to think about the question.
Common topics in this essay:
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,
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Acceptance Essays
