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Andy Warhol - techniuqes/ideas

"...The more you look at the exact same thing the more the meaning goes away and the better and emptier you feel..."Andy Warhol has been quoted as saying that he was a "deeply superficial person". His artworks expressed his love for American Popular Culture and his love for all things commercial. He led an art movement in the 1950's which would last two decades. Pop Art was an exploration of society in the 1950's and 60's and embraced commercialism, mass media and "popular" icons. Warhol exposed the public to imagery from their daily experience and forced them to become desensitized to these images. Pop art, by nature, was an art form in which it appealed to the masses therefore it took forms that were assessable to all such as advertising. Much Pop Art was transient or temporary so often took the form of a products packaging or in television. Warhol took this approach to his art making using techniques that he had learnt as an advertiser and applied them to his art, or lack of art, as some critics of the day calling it "non-art". But looking at Pop Art in hindsight that was an essential characteristic. Having the ability to turn what was considered not to be art-worthy, such as a box of soap, into a complex sna


He created a facet Pop culture and although he had a deep seeded love for it at the same time he passively resisted it. By taking an image out of its context, Warhol stripped it of its meaning. Removing its meaning also removed the connotations amongst the images and allowed the audience to re-think its symbolism. And once you thought Pop, you could never see America the same way again". But unlike Pollock, Warhol's artworks were more structural and had an inert qualities and a coldness to them. He turned traditional advertising techniques into fine art. And like a machine, Warhol used the same techniques of mass production and turned art into a profitable commodity. It was the shake up the art world needed. But unlike the corrugated cardboard originals, they are made of wood. Changing the context, yet again, changed its meaning and caused the audience to feel no compassion and a sense of emptiness. Warhol's "Brillo" represents a stack of shipping cartons of bars of Brillo soap. Pollock declared that he wished to be nature; "unpredictable, various and full of energy". Warhol work was very post-modernistic with his extensive use of American Pop culture symbols, and the challenging of conventions. Warhol focuses our attention on the significance of these objects as representatives of the inhospitable, commercialized consumer society in which we lived in.

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