Subjects:
• Consist of 3 interrelated activities: 1. opp. identification, 2. opp.-organization match- use SWOT analysis, 3. opportunity evaluation- 2 distinct phases; qualitative and quantitative.
• Opp. evaluation depend on 1. competitive activity, 2. buyer requirements, 3. market demand, 4. social, political, economic, technological forces, 5. org. capabilities.
• Find mkts that the org. can profitably serve
• May be considered to be the prospective buyers (ind. or org.) willing and able to purchase the existing or potential offering(product or service) of an org.
• Effective demand- buyers willingness or ability to purchase; depend on mkting mix.
. . .
• A pro-forma income statement should be prepared showing forecasted sales, budgeted expenses, and estimated net profit. serving a defined mkt in a specific time period. marketing mix activities and efforts of all org. expects to achieve based on a chosen mkting strategy and an assumed competitive environment.
Market sales potential and profitability
• Essential in opp. should provide answers to six questions:
• 1.
Essay's Topics
All research is for reference purposes only.