HealthLite

Today the government’s Food and Drug Administration regulates the standards for labeling and identification of yogurts. According to the FDA website, “the FDA has not modified the yogurt or cultured milk standards since they were finalized in 1996. Since 1996, food processing and food ingredient technology has changed dramatically. Manufacturers, among other things, have developed food processing technology that can extend the shelf life of products. Additionally, manufacturers have developed new food substances that can be safely added to food that grant health benefits beyond those associated with the nutritive value of the food product.” The FDA website goes on to say that the “FDA’s food standards have not changed or evolved at a rate that allows for consumers to realize the economic and public health benefits of such technological

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Each group has its own needs and wants from Healthlite. All orders are entered into a mainframe by 20 workers at the corporate headquarters. “Eight ounces of yogurt provides between 110 and 300 calories, depending on the milk-fat content and flavorings.

· Up-to-date sales data can only be retrieved via a phone call and mail.

SWOT

Strengths

One of the major strengths is that Healthlite is a U. Healthlite has reported accounting discrepancies of $1. Healthlite can get up to 500,000 orders per week. Marketing would also like to have information to do market projections, ad planning and other marketing related data management. Even though there are so many different types of yogurt they are all made of basically the same ingredients which are milk and starter cultures. There are frequent delays and errors in orders.

Threats

One of the biggest threats that Healthlite faces today is their competition getting Healthlite’s valuable shelf space at the markets. There are yogurts with granola, drinkable yogurt, yogurt in plastic tubes, and yogurt with fruit on the bottom, yogurt for kids that has sprinkles on top and there are even frozen yogurt ice cream substitutes.

Project Objectives

· Complete order entry module by July 30, 2004

· Complete sales module by September, 31, 2004

· Complete marketing module by December 28, 2004

· Complete training and post development issues by January 1, 2005

Success Criteria

· Allow staff reductions to begin no later than February 14, 2005

· Eliminate discrepancies between sales force and headquarters

· Have 50% of customer base using web based ordering by March 31, 2005

· Reduce time to process and ship to 1-2 days

· Reduce the amount of paperwork

Assumptions, Risks, Obstacles

· Project can be started by July 21, 2004

· System can be developed on schedule

· System will not affect culture within Healthlite

· System will reduce clerical and professional costs

· System will reduce costs for mail, fax and phone usage

· System will reduce processing time

· System will reduce staff needs

· System will reduce clerical and shipping errors

· Customers will “buy into” the new system

. They would like this system to save enough money to pay for itself. Some of the types of information that can be reported are which retail outlets ordered the most product; which products were the slowest and fastest moving, which salesperson sold the least and most; and which geographic regions performed the best.

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Approximate Word count = 2669
Approximate Pages = 11 (250 words per page double spaced)

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