Discuss the advertising content of a
The magazine that the writer will critically examine will be the December issue of 'Men's Health'. The content of this essay will demonstrate how advertising companies use this form of media to manipulate consumer behaviour ways. The reason the writer chose this particular magazine is because he had never read this 'type' beforehand. The writer is more accustomed to magazines such as 'FHM' because of the less serious nature involved, therefore it would be more challenging and interesting to analyse a magazine of this nature. Also from the name of the magazine 'Men's Health' the writer was somewhat daunted, in that the issues of health are important but reading about them is much more in-depth and critical compared to word of mouth.Having read the chosen magazine, the writer views, in broad terms, the target market to be men aged between 20 and their mid-30s. However, upon further inspection it is evident that the target market of 'Men's Health' is much more specified and defined than is first believed. It is clear that the magazines' editors have aimed at targeting towards the more 'self-driven' male individual, who has a serious personal interest in developing and improving his lifestyle. The lifestyle concept is o
There is however more promotional offers with the website, for example, by subscribing to the magazine the reader will, as well as receiving a free sports watch and savings up to 30%, gain free access to many more downloadable articles. In relation to 'Men's Health' magazine it is clear throughout the content that there is a specific trend in the lifestyle that the editors are focusing on. One such advert which demonstrates this is that of a 'Polo' blue aftershave. The website deals more with re-edifying the features of the magazine there is not so much of an abundance of adverts as there is in the magazine. The advert promotes its website which offers over 2,800 hotels in 70 countries. According to German survey of 291 of the biggest marketing research and advertising agencies, '68% of those used lifestyle research of some kind, mostly for the sectors of food, cosmetics, cars, drinks and fashion and clothing'. The writer believes that, although it seems stereotypical in saying so, sex is a hugely important factor for men. It is a popular belief that men are, at heart, not as driven and self-motivated as they would like to be. The majority of the adverts within this magazine are of the more expensive aftershaves. Nevertheless the advertising content of the magazine is an aspect which must be commented on. ne of the liveliest used in modern market activities. It shows a photo of the actor Leonardo DiCaprio on the first page with the text reading 'THE NEW MEN'S CLASSIC', an effective selling point regarding the target audience, and on turning the page the reader can 'discover' the fragrance of the aftershave through a scented flap. This provides evidence of the editors attempts to understand and then alter the mindset of the reader, in that this technique of advertising is influencing the reader into believing that in order to portray oneself as a 'new-age' man it is vital to purchase these commodities. One of the features of the magazine is concerned with highlighting the means in sculpting a 'V-shaped' back.
Common topics in this essay:
According German,
Hotels Resorts',
,
MEN'S CLASSIC',
Hangover Cured',
King Shaves',
'men's health',
target market,
Leonardo DiCaprio,
writer believes,
read magazine,
previously mentioned,
front page,
lifestyle marketing,
lifestyle marketing perspective,
issues discussed,
writers' opinion,
front page magazine,
lifestyle magazine,
writer believes editors,
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Acceptance Essays
