Discuss the advertising content of a

             The magazine that the writer will critically examine will be the December issue of 'Men's Health'.
             The content of this essay will demonstrate how advertising companies use this form of media to manipulate consumer behaviour ways. The reason the writer chose this particular magazine is because he had never read this 'type' beforehand. The writer is more accustomed to magazines such as 'FHM' because of the less serious nature involved, therefore it would be more challenging and interesting to analyse a magazine of this nature. Also from the name of the magazine 'Men's Health' the writer was somewhat daunted, in that the issues of health are important but reading about them is much more in-depth and critical compared to word of mouth.
             Having read the chosen magazine, the writer views, in broad terms, the target market to be men aged between 20 and their mid-30s. However, upon further inspection it is evident that the target market of 'Men's Health' is much more specified and defined than is first believed. It is clear that the magazines' editors have aimed at targeting towards the more 'self-driven' male individual, who has a serious personal interest in developing and improving his lifestyle. The lifestyle concept is one of the liveliest used in modern market activities. It provides a way to understand consumers' everyday needs and wants, and mechanism to allow a product or service to be positioned in terms of how it will allow a person to pursue a desired lifestyle. A lifestyle marketing perspective recognises that people are increasingly conscious about the fact that we all sort ourselves and each other into groups on the basis of the things we like to do, how we like to spend leisure time and how we choose to spend disposable income. This creates opportunities for market segmentation, which leads to strategies which determine the...

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Discuss the advertising content of a. (1969, December 31). In MegaEssays.com. Retrieved 11:46, March 28, 2024, from https://www.megaessays.com/viewpaper/24561.html