We have a brand new line of office supplies. Not only are they bright and colorful, but they taste good too! Now you can "sweeten your business" with Berry Good Office Supplies. In our new line we have everything from edible Post-it notes and flavored tape to flavored pens, pencils, and markers with flavored ink and lead. We also have edible staples, rubber bands, and flavored paperclips. We have a wide variety of flavors including: vanilla, grape, apple, orange, coconut, raspberry, blueberry, watermelon, cherry, strawberry, pina colada, lemon, lime, kiwi, banana, and many more.
             For our pre-approach, we will need to do some prospecting. We'll have to figure out who our target audience would be and start building our sales around that information. Since we are selling office supplies, our customers will mostly consist of adults who work in an office setting. Using employer leads, we could find out what companies buy the most office supplies and what kind they buy. We can also use telephone and trade directories to contact companies that are interested in buying office supplies. Sending out newspaper, magazine, and commercial ads will help get the word out about the new line of supplies and we will use a variety of mediums to catch people's attention. Before we finalize the opening of our retail store, we can pin down a few customers buy selling to companies who buy office supplies in bulk. When we open our retail store, we will make sure that we have colorful and attractive displays in our store.
             For our industrial approach, we will make appointments with prospective customers to demonstrate our product line. We will make the prospect feel comfortable in a friendly atmosphere. We will also bring our products along with product samples that they can keep and we will show and demonstrate each product. After the demonstration, we will make sure that any questions they have are answered and make sure that the...