"Impossible is Nothing"
             Advertisements are the foundation of all sales in the world today. They display to their audience a company's ability to get through to consumers and stimulate their emotions with relations to their everyday life. The most profitable advertisements are those that deal with things such as clothing, shoes and food because of peoples use and need for them. For the past half century "Adidas," one of the most popular shoe companies in the world, reveals products to people who want stability in their shoes just as in their lives. One of their most popular logo statements, "Impossible is Nothing" is used to tell their consumers that with their product nothing is impossible with the help of Adidas products. Even though Adidas products have been acknowledged by many for several decades; is there something else that this shoe empire exhibits in their advertisements to make their audience feel security within their lifestyle?
             In one of Adidas's most recent advertisements they emerge with Yohji Yamamoto and his Y-3 footwear designs. This newfound fashion stimulator represents sports and style combined with Adidas's technical footwear abilities to create what many may consider this year's best advancement in the technology of shoes. In this advertisement, two images are shown of two models in different positions, clothing, and shoes. The images are split up into two sides but are taken with a background that shows a clear view of cloudless sky and a rocky terrain. Even though the two people modeling are arranged in this nice background, the audience is unable to take their eyes of the position that the two models are in. On the left side of the ad, a woman is in the position of an elongated runner whose skilled form makes her look like a gazelle. She is wearing a stylish hood jacket with black Capri pants to show that these shoes can be worn with stylish clothing and st...