Beauty and madness

             For thousands of years, since the time of the Egyptians, there has been an ongoing quest for beauty-a quest which hasn't ended yet, and at the rate it's going, it is a quest which will probably not end at all. This assumption is based on the sudden and noticeable increase in demand for beauty products. According to recent surveys, there is an increasing number of women who avail beauty products. In addition to this, men, teens, and even kids nowadays, also add up to the demand for cosmetic products. And this increase in demand is because of three main reasons: the current trend in advertising, capitalism, and the status of the economy.
             It is very clear that the current trend in advertising has a great effect on the increase in demand for beauty products. Advertisers strategically use words and images to attract people and gain credibility. Apparently, they use human psychology as means of manipulation to set new standards of beauty. They use imagery which are appealing to instinctual human desires to get the attention of their target market (Adbusters, 2004). Advertisers nowadays spend thousands in order to find the perfect model to promote their product. Furthermore, after finding a model, they spend a lot more on makeup and special effects that can emphasize the "perfectly beautiful" and unrealistic image being projected by the model-perfect body figure, healthy rosy white skin, straight and shiny hair, kissable glossy lips and other images that set trends. Then, by the power vested upon advertising, these images become new standards of beauty. Consequently, this causes the audience to be unsatisfied with their present state, making them feel that they are lacking without the product advertised, and pressured at the same time, that they should be able to catch up with the latest beauty trend (Adbusters, 2004).
             Ads also have their way of distorting the market process in order to gain the attention of non-conve...

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