Rise of the Megastore

             Over the years the world has seen a change in shopping trends. Consumers continue to spend more money while companies are constantly coming out with new products. Shopping malls are not the only retailers that have added conveniences to the daily shopper. Supermarkets are also attempting to attract customers by using the same tactics. Added convenience has come from the creations of florals, bakeries, and coffee stands in the supermarket. When they are at shopping malls and supermarkets, consumers would always try to find a way to save time as they shop for products that reconcile their needs. Because of this trend, shoppers have found the newest and most convenient way to shop and have resorted to big mega stores. The CCSI (Central California Futures Institute) states, "The mega-stores have the potential of not only taking over the at˜moderate frequency shoppers, but also some of the at˜core frequent shoppers, especially working women with children. The mega-stores will also begin to have greater attraction for the educated, affluent and professional frequent female and male secondary shopper" (Penbera).
             The creation of the shopping mall is a classic example of how consumers have always looked to buy things in the most convenient manner. The shopping center, shopping mall, or shopping plaza, is the modern adaptation of the historical marketplace. The mall is a collection of independent retail stores, services, and a parking area, which is conceived, constructed, and maintained by a separate management firm as a unit. They may also contain restaurants, banks, theaters, professional offices, service stations etc. (Belles). During the 1950s when the era of mass production and mass consumption had started, shopping malls had begun to rationalize as well as industrialize the shopping market. Regional Shopping Center are largest in the world under one roof are completely air-conditioned to a pleasing temp...

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