The advertisement that I found in the February 24th issue of Rolling Stone magazine shows two firefighters trying to stop a huge fire which burning something big. On the center of the same page there is a paragraph that explains what firemen doing which says, "The fireman feels the heat. But that doesn't stop the fireman. When he gets all hot and sweaty he doesn't bitch and moan and drop his hose. Maybe it's because he's got the Nike Sphere dry shirt to keep him COOL and DRY." On the opposite page (for the same product) there is a basketball player, who wearing a Nike Sphere, looking at him on the mirror and a quote that says, "Make your body work better -Jermaine O'Neal". This ad includes very strong verbal aspects but the nonverbal presentation mentioned above also provides nonverbal backing.
             In this essay I hope to express my opinions on why such an ad can help the product to gain world popularity. After doing a research for two weeks, I found that the success of this advertisement is due of the patriotism that accidentally is programmed into the minds of people by constant adverts and the strength that people seen on a celebrity. They do that because out of research, companies have found that the teenage age ground spends $100 billion annually on food, fashion and music. By capturing this age group they will be gathering potential customers who will use their product for many years. Advertisers always try to persuade people to buy their product. Although they don't need it, but people may still eager to buy because the advertisers use a celebrity whom people admire as the attraction.
             This advertisement is aimed at a couple different types of audiences. But for overall, the most intended audience of this message is patriotic Americans. Nowadays, firemen are related to loyalty and loving for the country. The reason I believe this is the major intended audiences is primarily bec...