Advertisement: Strategies to Persuade Consumers and Impacts
Advertisement: Strategies to Persuade Consumers and Impacts on Society Today The I-River ad in Stuff Magazine is one of the examples of advertisements that sell sex more than the product. It features a masculine man sitting in a pub and there is a seductive woman looking at him. She holds a glass of alcoholic beverages and stares the man, seems like the woman wants to seduce the man. Meanwhile the man looks directly to the woman and maybe stares at her breasts. Both of them are wearing casual apparel; the man wears denim pants and a shirt while the woman looks alluring in her orange bra and blue jeans. Besides that, her breasts cleavage is obviously shown. The ad takes place at a pub, a common place where many women and men meet and have some conversations. Besides its serenity, this place offers the best rendezvous for young couples. These characteristics - man, woman and a pub - are connected with each other and they create an arousing effect. This effect contributes to the effectiveness of this ad. The man and woman figures fill half of the ad while the product uses only a small part of the ad. Besides that, the figures are very large in size compared to the size of the product. At one glance, this ad emphasizes sex more th
the factors that we must consider (are) the ambience, the design, the use of white space, the significance image and symbols, the use of languages, the types faces used and the item itself" (186). Consumers might have memorized this cue since it is very simple. When those words function as a command, people tend to agree with those words and they might do what they have been told. Since then, women are perceived as passive and submissive. They do not realize that the acts might influence the consumers considerably, and they do not even know what they did create bad impression to others. Color manipulation also helps to improves images. The ad also uses "stir the senses" as a slogan. Max Sutherland, a market researcher and psychologist, and his partner, Alice K. In some cases, they will be tempted to rape. If the main target of the advertisement is children, direct metaphors should be used. By torturing the bodies, it shows that people do not appreciate God's creations. Bigger fonts should be used on important messages while smaller fonts are used on messages that are less important. Unlike the I-River commercials, Salem advertisement proves that erotic characteristics are not the only effective method to sell products. Hence, people will remember only one thing whenever the cue is given. Suitable colors on suitable products leave a deep effect, to the advertisements.
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