Rough Draft
             Starbucks
            
             Starbucks was established in Seattle's Pike Place Market in 1972, as a unique coffee chain store. The company offers a range of different types and flavors of coffee and cafe-style drinks to all over the world. Their mission statement, "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow, " describes their company as being honest, ambitious, and determined. The basic structures that provide this service and great products include their business strategies, products, and company outlook.
             The strategies of any company's goals are vital to success. This is an area that Starbucks has definitely excelled in. One of Starbucks most prominent techniques is providing an excellent company image. Starbucks' image was achieved not only through their massive global success, but they're ability to provide an honest image. The company also engages in positive environmental acts. Starbucks has partnered with Conservation International since 1998 to help with environmentally safe ways to promote biodiversity and offer jobs to smaller-sized coffee farmers. Secondly, Starbucks is constantly reviewing their stores' recycling habits and taking efforts to increase it. Their web page states, "In 2003, Starbucks managed the waste and recycling at 1,544 of our stores, of which 61% have a recycling program." Any company willing to invest time, money, and capital in order to better the environment as much as Starbucks has shows their willingness to go above and beyond what normal companies do.
             In addition to their recycling, Starbucks is apart of something called the Green Team. The Green Team is a group of Starbucks store owners and employees that focus on bettering the company's environmental performance. The Green Team focuses on recycling, waste reduction, and energy and water conservation. These are impressive and effective way to help the e...