RFID Tags
We all buy and shop in retail stores everyday and do not think anything of it. Know imagine walking into your favorite or local retail store and within seconds, a retail staff member offers you your favorite types of products from clothing to toothpaste. Not only does the staff member offer you your favorite types of products, but also your preferences. For instance, they offer you Scope mouthwash over Colgate because that is what you prefer. In addition, they know your pants size and style, that you buy a new tube of hemorrhoid cream every three months or so, which stores you usually shop in, your credit rating, and the number of miles currently on all four tires of your vehicle; and that is just the beginning (about.com, 2004). A sound like fiction right, but the reality is that there is a technology out there tracking consumers through the clothes and shoes they wear, and other products that we buy without us even knowing about it.The source of all that information lies within a new tracking technology known as RFID, which stands for radio frequency identification, which involves tags and readers (Kantor, 2003). RFID tags are microchips that range in size from as large as a grain of sand to as small as a
The transceiver then decodes the message that is being sent from the tag to the antenna, which informs retailers of consumer habits. According to the manager it was impossible that those four people got the E. The problem with this is that it leaves the possibility of theft, especially if people know what is in someone's home. It like the saying "big brother is always watching you," in this case it is true. Retailers are informed about the product and are able to meet consumer demands, while consumers are protected and are able to enjoy enhanced shopping experiences. "RFID tags are designed to register the whereabouts of merchandise automatically, which means that workers would not have to perform inventory checks and scan bar codes by hand (Gilbert, 2003). RFID tags get rid of the hassle of going through every product to make sure it is there and is the right quantity ordered; this saves retailers time and money. "People may not need to stop and pay for things anymore - so long as they have an account in the store, scanners can check what they have as they leave and automatically bill them" (about. This is an egoistic statement, since RFID tags can be considered morally right because the are promoting the best interest for all parties involved. The success of RFID tags or approval factor all depends on the consumers trust in the technology and its ethical use. Another problem that worries consumer is the possibility that RFID tags will continue to transmit information after you have left the store (Grimes, 2004). Only if the consumer is left with the choice and knows of the risk, then it is their liability if something negative happened.
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