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African American's in Broadcasting

Since the foundation of television broadcasting, blacks in America were uncommonly displayed on television. Except for a small number of black characters on white programs, there was no programming with a predominant black family. Post the 1960’s whites began to realize the obvious need for blacks on television. When the demonstrations of the civil rights movement were exposed on television and America witnessed the site African Americans in America being tortured they began to respond positively. This burst of reality had an influence on television networks, which consequently began to broadcast more programming featuring African Americans. The following decade became a Renaissance for African Americans on television.

Presently, the thought of when one thinks of a classical African American television program we think of “The Jefferson’s” which aired on September of 1975. “The Jefferson’s”, which to begin with was a by-product of the predominantly show “All in the Family”. “All in the Family” was a very controversial show. The show dealt with the issue of racism, which of course remained strong at that time. In fact critics said that the show conveyed the true feelings toward blacks and other minorities. Interestingly, the Jef

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However, the question is, are we going to let these stereotypes illustrate us? Whether it is on or off the television screen. In later television although these images are not as apparent as they were back then but they still exist. Even though there were some individuals in his position his character made him appear like he was content with always having to find a new job, and he was also portrayed as being comfortable with his inferiority to whites. They exaggeratedly embellish her face with make-up so to purposely make her look hideous. She moved to Africa and married Martin who had a daughter from his first marriage.

Even with the shows success there was still space for improvement and for critics to do their work.

The show received an even better response when it was moved to Tuesday nights making it one of the top ten show in prime time. He became a popular 70’s icon and started the phrase “DY-NO-MITE”. All barriers were down when The Cosby Show was on air. Ester Rolle later said in a Los Angeles Times interview “we had to do something drastic”. Norman Lear was the writer for many of the show that aired during this time. Starting out with Florida from “Good Times” who played a maid or housekeeper. However, “The Jefferson’s” began to set the standard for an enhanced portrayal of African Americans in television as well as in film. For example in “Good Times” Florida could be considered the “mammy” character because she embodied the physical traits of one.

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Approximate Word count = 3489
Approximate Pages = 14 (250 words per page double spaced)

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