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Pop Culture and the Media Trend

From the earliest days of the medium of television, it has been used as a vehicle for advertising in many countries. Since television commercials originated in the 1940’s, they have become the most effective, most persuasive and the most popular method of selling products of all sorts. Since radio had already established itself as a very effective medium for advertising, television was intentionally developed as a commercial medium. Based on the success of radio advertising, television was believed to be and has proved to be, even more effective. Its effectiveness can be measured by the high cost of these short thirty-second ads, which the broadcasting companies charge especially during the highly watched events, such as the Super Bowl. Many of the commercials try to play on our emotions and our other senses. All in all television advertising, like all of the other mediums is designed to somehow get us consumers to purchase their products. The way they do this varies from company to company, and even the approach taken varies within the same company.

Many of the insurance companies play on our belief of being responsible to our families. Allstate’s slogan “you’re in good hands with Allsta

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com/subwayroot/) These ads still run are currently still running, but Subway has also tried to take advantage of the low carb diet fads by making “wraps” instead of their high in carbs subs. We always had tortillas in our house growing up, and when there was no bread we would eat, what these restaurants are now calling “wraps”. They use the subliminal form of persuasion. They are three of hundreds of kids the SUBWAY® brand hears from who are adding fitness and nutrition to their lives, winning the battle against childhood obesity. At some time in my life every one of the methods of advertising has convinced me to at least try the product being advertised.

Subway has their “Jared” ads which claim that the person in the ads, (Jared), lost many pounds by eating Subway’s low fat sandwiches every day. This created huge market saturation for awareness of the movie as momentum built up. Sometimes it is hard to tell what is actually being advertised! Therefore their use of these sexual images intrigues me enough to take a harder look at these ads. This clever use of the popular music seems to have a subliminal affect on me. Being of Mexican descent, I kick myself every time I see these fast food companies using tortillas instead of bread with their sandwiches. Twenty-four characters from the Star Wars series were introduced as artwork on the cans over the summer, creating an emphasis for a collectible set. Pepsi seems to one of the companies, which uses not only popular music in their commercials, but also the actual artists who perform the music to peddle their products. I might have the TV on just for background noise, but the utilization of the music subliminally connects me with the ad. Some try to benefit from the latest health craze.

Common topics in this essay:
Subway Jared, Tootsie Roll, Super Bowl, Im Loving, Trend Media, Star Wars, Cody Isaac, Justin Timberlakes, Meet Jareds, popular music, sexual images, George Lucas', menu items, allstate insurance company, family safe, star wars, television commercial, allstate insurance, insurance company, perfume clothing, advertising television,

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Approximate Word count = 1291
Approximate Pages = 5 (250 words per page double spaced)

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