Men Vs. Women
Men and women have been compared and contrasted for years and on many different topics and found to be very different. For example their shopping habits are very different. I've decided to take a closer at just how different men and women are and possibly come to some understanding of both sides. I know that when I go shopping with my sister we sit and window shop for hours. Me, I already know what's in the store I'm outside of, so I don't sit outside and wonder, and when I got into a store, I go straight to the section of what I need, find my size, and get out as quickly as possible. What causes women to window shop, and why do men need to get what they want, then leave? Shopping is not something most men enjoy or look forward to. Men expect a transaction of goods, where women expect a relationship between the seller and the product. ("The Evolution 118) All of the varieties of products, and the technology that goes into advertising them are a turn off. Men don't like to be blinded with science and like when products are straight forward and take a no-nonsense approach. (Hosea, Maeva 21) It's not that men are easily confused or are dummies, they just like things simple. Suzanne Cockerman states th
("The Evolution 118") Word of mouth is a very strong indicator of whether or not friends of that customer will become customers or not. She observes that most men cannot tolerate shopping unless they can fulfill one of the four tenets of masculinity identified by David and Brannon (1976): 1) 'No Sissy Stuff' -- the complete dismissal by men of anything remotely feminine; 2) 'The Big Wheel' -- the successful man who has 'made it' in the working world, and possesses and displays the status symbol to prove it; 3) 'The Sturdy Oak' -- which captures the quiet, self-reliant man who succeeds where less steely males have failed; and 4) 'Give Em' Hell' -- which endorses aggression and even violence. (Robbins 113) Men also like to buy what they feel they are directly involved with, or that effect them emotionally. In just 18% of households, men are the primary shoppers. In choosing the colors, or wallpaper in their house for example, they like to help in the decision making process. Given the preponderant role of female consumers in holiday shopping, that gender gap won't come as good news to marketers. The way products are marketed and advertised also play a key role in the shopping habits of women. They out number men in buying NFL - licensed merchandise. They have become educated on how to take care of themselves, from eating to what they wear. " (Perceptions and Realities 111-137)When asked, both men and women agreed that men tend to find what they would like to buy, and then get out of the store as quickly as possible. William Nelson of the Future Foundation states that "A lot of the stuff about the changing male gender roles is overplayed. Women will spend more money to save time; after all, time is the most important thing to the working woman. " (Robert Verdisco)They buy luxurious items like furs, diamonds and cars. Either way, 23% of male respondents said they expect to spend more while 18% expect to spend less. "For one thing, it meant that women were extremely busy.
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Acceptance Essays
