Generation y
Generation Y is made up of people born between the years 1979 and 1994. There are over 60 million people in this group. That is roughly three times the number of people that are in the previous generation (Generation X) and it includes about 32 million people between the ages of 16 and 24. Generation Y is basically made up of the sons and daughters of the baby boomers and is the biggest generation since them. There were about 78 million baby boomers between the ages of 39 and 57 in 2003. By the year 2010, Generation Y will compromise about 29% of the adult population (people over the age of 18). Some important characteristics of Generation Y are that they are racially diverse and grew up in different types of households than their parents and grandparents. About 6.8 million people describe themselves as being more than one race, of this group, 42% are under the age of 18. 1 out of 3 (33%) people in Generation Y are not Caucasian, 1 out of 4 (25%) of this group live in a single parent household, and 3 out of 4 (75%) have working mothers. As for the media environment that they grew up in, they have basically been bombarded with media their whole life. They grew up in a time of over 200 cable networks, 5,500 co
One of the most important technologies that is a factor in influencing this Generation's environment is the internet. However, people in this group also spend a lot of money and influence the spending of other peoples money because they are very much involved and have influence in family purchases (from groceries to new cars). The generations before them did not always have CD and DVD players, cell phones, computers, or online access at their fingertips. As a result of growing up around all so many different forms of media and technology, the people in Generation Y are media multi-taskers. It's also important to talk about why Generation Y is so important. However because of this, they are also very critical of media and have higher expectations for it. nsumer magazines, 10,500 radio stations, and over 30 million websites. 30% of Generation Y spends more time on the internet than they do watching television. For instance, if they are unable to have access to a television but want election updates, they still have the option to look online or even use their cell phones. An example can be taken from how some of the biggest brands got their start by bonding with the baby boomers. Just the 32 million people that are between the ages of 16 through 24 spend about $200 billion annually and they influence another $300-400 billion in spending. So, advertisers have to be careful when marketing to this group that can see right through the cheesy or cliche advertisements. 5 million fewer males were watching television in the fall of 2003. Also, because newspapers are being somewhat pushed out of the way by other forms of media that this generation prefers (especially the internet), newspaper readership does not look like it will increase on its own or even maintain the share it has.
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Acceptance Essays
